Sridhar Manohar
Educator and ResearcherAlways striving for success!
Hi, I’m Sridhar Manohar!
I am an accomplished teacher who has combined two educational aptitudes in academic career
Lecturing and Research.
My Values & Beliefs
Technology should be an integral part of Academia
Technology and Research Collaborations are extremely important for the growth of students in todays times. My efforts to support this have benefitted many students.
Industry-Institution Interface
I have been brain behind programmes where industry interface has been highly recommended for institutions for the betterment of students
Stay active in your field
As an academician it is important to stay ahead with the developments in the industry. I do it by delivering sessions as a speaker and guest lecturer. Also by conducted international conferences on Latest Areas of Research.
Be Organised to stay ahead
I am a technology driven professor, researcher and a data saver. I have compiled, classified and saved research papers, case studies, reports, datasets, student’s database for future readings and also keep updating regularly.
My Story
I am a technology driven professor and researcher, currently working in Doctoral Research Center, Chitkara University, Punjab, India. I completed my Doctorate in the area of Services Marketing from VIT Business School, VIT University. I hold a Bachelor of Technology and Dual Masters in Business Administration and Organization Psychology. I am also certified with FDP at IIM-A.
I have published around 45 research papers that include WoS, Scopus and ABDC ranked International Journals and presented papers and ideas in numerous international conferences. My passion for teaching and conducting research drives me for preparing and delivering research-oriented lectures, guiding students in Summer Internship and Final Research Publications. I enjoy editing Journals, encouraging Student- Faculty Publications in top ranked journals, Research Initiatives in various Institutions, writing newsletters conducted workshops and faculty development Programs across Universities. I have also worked in developing and preparing bids and proposals to attract external funding for a range of research projects.
With a wide experience in teaching marketing and research courses to undergraduate and postgraduate students in various Indian colleges and universities. My areas of expertise are Service Marketing, Innovation and Entrepreneurship, Scale Development Process and Multivariate Analytics, Business Analytics, Innovation and Entrepreneurship, Research Methodology and Marketing Management. Also served as a Chief Course Coordinator for BBA and PGDM programmes In charge of Research Club and Marketing club. It is always an absolute pleasure to help students in organizing events at Intra and Inter college events. I have had the privilege of Handling Post Graduate Programme office duties like Academic Courses and Syllabus Framing, Continuous mentoring of session plans, Weekly timetable framing, Academic – Industry Interfacing and more.
My Approach
I believe that all students have their own learning path. Therefore, Classifying students as slow, average and fast learners and conducting special tutorial sessions exclusively as per their level of understanding the concepts is the way forward to uniformly cater to the needs of the students in my classrooms. As per the subject requirements the teaching methods successfully adopted by me are case study discussion, flipped classrooms, workshops method. Continuous evaluation practice for every course handled by me has helped students get clarity of the subjects they are studying, this is done using Quizzes, discussions, assignments which is periodically given and evaluated through google classroom. I share recent research papers, content and notes that help in understanding, evaluating and thinking ability of my students. I generally conduct open book examinations where the pattern is case study analysis to assess and evaluate the understanding of my students. I am also very active in Mentor-Mentee Programmes which help in healthy discussions with mentees on courses, choice of specialization, career opportunities and interview training such as conducting mock interviews, group discussions etc.
