Research Publications

J. Nair, A., Manohar, S. and Mittal, A. (2024), AI-enabled FinTech for innovative sustainability: promoting organizational sustainability practices in digital accounting and finance, International Journal of Accounting & Information Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJAIM-05-2024-0172 (Scopus, SJR-Q1, H-Index – 35 and IF2023: 4.8) 

J. Nair, A., Manohar, S (2024). Green Service Consumption: Unlocking Customer Expectations on Technological Transformations Enhancing Purchase Experience in Retail Store. International Journal of Information Management Data Insights. (Scopus, SJR-Q1, H-Index – 45 and CiteScore 19.2) 

Singh S & Manohar S (2024) Impact of Service Quality, Relational Trust, and Attitude on the Intention to Pursue Higher Education Within a Country, than Abroad. International Journal of Educational Management. (Scopus, SJR-Q1, H-Index – 53 and IF2023: 2.5)

Vandhana Sharma, Manohar S, Vivek Paul (2024), Exploring Challenges For Sustainable Development Among Circular Startups In India, published by Environment, Development and Sustainability (Scopus, SJR-Q1, H-Index – 72 and IF2022: 4.9) https://doi.org/10.1007/s10668-024-04555-z

Sridhar Manohar (2024). Cryptocurrency as a Slice In Investment Portfolio: Identifying Critical Antecedents and Building Taxonomy for Emerging Economy. Asia-Pacific Financial Markets. (Scopus, SJR-Q2, H-Index – 25 and IF2022: 2.5)

Nair, A, Manohar, S, Mittal, A (2024). Reconfiguration and Transformation for Resilience: Building Service Organisations Towards Sustainability, Journal of Service Marketing,Vol. 38 No. 4, pp. 404-425. (Scopus, SJR-Q1, H-Index – 119 and IF2022: 5.5, ABDC -A). https://doi.org/10.1108/JSM-04-2023-0144

Kapur G, Manohar S, Mittal A, Jain V, Trivedi S (2024). Cryptocurrency price fluctuation and time series analysis through candlestick pattern of bitcoin and ethereum using machine learning, International Journal of Quality and Reliability Management, (Scopus, SJR-Q2, H-Index – 97 and IF2022: 2.5, ABDC -B). https://doi.org/10.1108/IJQRM-12-2022-0363

S. R. Naini, R. R. Mekapothula, R. Jain, S. Manohar (2024). Redefining Green Consumerism: A diminutive Approach to Market Segmentation for sustainability accepted for publication in Environmental Science and Pollution Research (Scopus, SJR-Q1, H-Index – 154 and IF2022: 5.8) https://doi.org/10.1007/s11356-023-31717-9

Kapur G, Manohar S, Nair JA, Mittal A (2024), Digital Identity Management Framework in E-Governance: Blockchain Technology for Secure and Efficient Transactions, Digital Policy, Regulation and Governance (Scopus, SJR-Q2, H-Index – 35 and IF2024: 1.8)

N Chatterji, S Manohar, B Verma (2023). Assessing the Influence of Graduate Characteristics on Employer Satisfaction: A Multi-dimensional Analysis, The Open Psychology Journal 16 (1) (Scopus, SJR-Q4, H-Index – 15 and IF2022: 0.232) 10.2174/18743501-v16-230831-2023-39 

Ramesh J, Sridhar M, Natraj B, Nandakumar N, (2024), Towards Mass Acceptance of E-Governance Mobile Applications: Moderating Role of Prosociality and Privacy Concern, accepted for publication in International Journal of Business and Information Systems (Scopus, SJR-Q2, H-Index – 31 and IF2022: 0.381) Accepted for Publication

Manohar S, Paul J, Strong C, Mittal A (2023), INNOSERV: Generalized Scale for Perceived Service Innovation: A Synthesis Approach, Journal of Business Research, Vol.160 (May 2023), pp. 1-14 (Scopus, H-Index-217 SJR-Q1, ABDC -A IF:10.98) https://doi.org/10.1108/BIJ-08-2020-0415

Deb S.K, Jain R, Sridhar M, Marwah S (2023), A Study on Mediation Effect of Relationship Quality Outcome Between Customer Relationship Management and Mutual Fund Decision, Global Knowledge, Memory and Communication (Scopus, SJR-Q2, ABDC -B) https://doi.org/10.1108/GKMC-09-2022-0212

Sridhar M, Ramesh Kumar, Raiswa Saha, Amit Mittal (2022), Emotional Branding On Brand Equity: Testing The Indirect Effect Of Brand Attitude And Brand Trust Towards Public Campaign, Society and Business Review, https://doi.org/10.1108/SBR-09-2021-0159 (Scopus, SJR-Q2, ABDC -B)

Tandon, U, Mittal, A. and Manohar, S. (2020) Examining the impact of intangible product features and institutional e-commerce mechanics on consumer trust and repurchase intention. Electron Markets. 31, 945–964. https://doi.org/10.1007/s12525-020-00436-1. (Scopus, SJR-Q1, ABDC -A)

Sridhar M and Mittal A and Tandon, U (2020), HEd-INNOSERV: Perceive Service Innovation Scale for Higher Education Sector, Benchmarking: International Journal. Vol. 27 No. 1, pp. 406-429. https://doi.org/10.1108/BIJ-08-2020-0415 (Scopus, SJR-Q1, ABDC -B)

Sridhar M, Mittal A and Marwah S (2019). Service Innovation, Corporate Reputation and WOM – A Test On Multi-Group Moderated Mediation Effect, Benchmarking: International Journal. Vol. 27 No. 1, pp. 406-429. https://doi.org/10.1108/BIJ-05-2019-0217. (Scopus, SJR-Q1, ABDC -B)

Sridhar M and A. Mehta (2018) The moderating and mediating role of corporate reputation in the link between service innovation and cross-buying intention, Corporate Reputation Review, Vol 21, Issue 2,  pp. 50-70. https://doi.org/10.1057/s41299-018-0044-9 (Scopus, SJR-Q2, ABDC -C)

Sridhar M (2018) Identifying Factor Affecting Service Innovation From Firm And Customer Perspective – A Qualitative Study, International Journal of Management Concepts and Philosophy, Vol. 11, No. 1, pp. 31-66. https://doi.org/10.1504/IJMCP.2018.090408. (ABDC -C)

Sridhar M. and Ganesan P. (2018) Corporate Reputation, Service Innovation and Cross-Buying Intention: A test on Reciprocal relationship and Mediation effect, International Journal of Services, Economics and Management, Vol. 9, No. 2, pp. 158-176. https://doi.org/10.1504/IJSEM.2018.096063. (Scopus, SJR-Q3, ABDC – C)

Ramesh Kumar, Raiswa Saha, Sridhar Manohar (2018) Retail Brand Equity: Moderating Role of Retail Price Deals on Retail Brand Association and Retail Brand Equity Relationship, International Journal of Business Innovation and Research, Vol 21, No. 2, pp. 217-237. https://doi.org/10.1504/IJBIR.2020.104815. (Scopus, SJR-Q3, ABDC – C)

Sridhar M and Geeta Kapur (2018) Measuring Perceived Service Innovation Typologies in Retail Industry, Journal of Industrial Integration and Management, Vol. 3, No. 4, pp. 1-41. https://doi.org/10.1142/S2424862218500197. (Scopus & SJR-Q1)

Sridhar M (2017) The Mediating Role of the Dimensions of Attitude towards Advertisement (Aad) and Brand Attitude (Abr) on Purchase Intention (PI), International Journal of Multivariate Data Analysis, https://doi.org/10.1504/IJMDA.2017.087620. Vol. 1, No. 2, pp. 140-161. (UGC Listed)

Sridhar M (2017) Mediation Effect of Service Quality between Service Innovation and Customer Word-Of-Mouth in Indian Higher Education System, International Journal of Business Excellence, Vol 16, No. 2, pp- 127- 148. https://doi.org/10.1504/IJBEX.2018.094701. (Scopus & ABDC – C)

Ganesan P, and Sridhar M, (2016) “Service Innovation and Customer Performance of Telecommunication Service Provider: A Study of Mediation Effect of Corporate Reputation”, Corporate Reputation Review, Vol. 19, No. 1, pp. 77-101. https://doi.org/10.1057/crr.2015.29. (Scopus, SJR-Q2, ABDC – C)

Ganesan P, Sridhar M and Saranya Priyadharsini, (2016) “Advertisement Attitude, Brand Attitude and Purchase Intention – Reciprocal and Mediation Effect Study”, International Journal of Business Excellence, Vol. 9, No. 4, pp 488 – 510. https://doi.org/10.1504/IJBEX.2016.076781. (Scopus & ABDC – C)

Sridhar M and P. Ganesan (2015), “Service innovation barriers and facilitators and their effects on customer satisfaction and relationship improvement”, International Journal of Services and Operations Management, Vol.21, No.1, pp.87 – 111. https://doi.org/10.1504/IJSOM.2015.068702. (Scopus & ABDC -C)

Sridhar M. and Ganesan P. (2015), “The effect of Corporate Social Responsibility on Customer Performance and Behavioral Intention – Testing the mediating role of reputation of a private university”, Great Lakes Herald, Vol. 10, No. 1, pp. 1-37.

Ganesan P and Sridhar M (2014), ‘Smartphone Attribute Choice and Brand Importance for Millennial Customers’, The Journal of Contemporary Management Research, Vol.8, no.2, pp.71-89.

Ganesan P., Sridhar M., and Vadivukkarasi S (2013), ‘Dynamism of Services Sector: A Comparative Analysis of India and Tamil Nadu’, Southern Economists, December 15, pp.32-36.

Working Papers

Perumalsamy, Sridhar M, Ramesh J (2023), Delineating the Association of  Celebrity Endorsement and Brand Hate Research: A Systematic Literature Review (Working Paper) 

Isha Nag, Sridhar Manohar, Amit Mittal (2023) Thought Clarity to Execution Chaos: Review on Core Competencies of Grassroots Entrepreneur for Instigation, Growth and Sustainability of Startups. (Submitted to International Journal of Marketing and Entrepreneurship)

Jaiswal, R, Jain R, Manohar, S, Ramesh J (2023) Paradigm Shift from Value-Based to FOMO Advertising – Review on Appeals in Impulsive Buying Behaviour (Working Paper) 

Jain R, Manohar S, Ramesh J (2023) E-Commerce to V-Commerce: A Paradigm Shift in Enhancing User Experience (Working Paper)

Sridhar Manohar (2023). Estimating the Effect of Determinants on Price Fluctuation of Bitcoin and Ethereum Using News Analysis and Machine Learning Technique (Working Paper). 

Nair, A, Manohar, S, Mittal, A (2023). Improvising Internal, External and Capacity Efficiency for Service Productivity: Emerging Flexible Service Business Models (Working Paper)

Supriya Sehgal, Sridhar Manohar, Sharma N (2023) Reverse Mortgage as a tool for Sustainable Financial Freedom for Retired Citizens – Awareness and Knowledge Transfer Strategies in Emerging Economies (Working Paper) 

A.S. Chopra, Sridhar Manohar, (2023) Is it only about Money? – Startup Business Incubators in Search of Success Mantras (Working paper)

Nair, A, Manohar, S (2023), Convergent Service Delivery Model (CSDM): Conceptual Framework for Personalized Service Delivery for Service Industries (Working Paper) 

Nair, A, Manohar, S (2023). Embracing Dihedral Reconfiguration and Transformational Strategies in Building Resilience- Transforming Service Organisations for Sustainability (Working Paper)

 

Edited Book/ Book Chapters

 

M. Sridhar and P. Ganesan (2014), “The Effect of Corporate Social Responsibility on Customer Performance and Behavioral Intention: Testing the Mediating Role of Reputation of a Private University”, Ganesan P., Naga Venkata J. Raghuram and Suresh Mariaselvam, (Eds.) CORPORATE SOCIAL RESPONSIBILITY: Strategies, Models and Effectiveness, Regal Publications, New Delhi, India.

M. Sridhar, P. Ganesan, R. Venkatesakumar (2015), “Higher Education in Tamil Nadu State: Plan Expenditure, Number of Institutions and Student Enrolment”, Sankhya – International Journal of Management and Technology, Special Issue, April, pp.118-126.

Sridhar Manohar, Vandana Sharma, Amit Mittal (2023) Reinforcing Requirements and Stimulating the Purchase Intentions: Growing Location-based Mobile Targeting Techniques. Book Chapter in “Enhancing Customer Engagement Through Location-Based Marketing” IGI Global. https://www.igi-global.com/chapter/reinforcing-requirements-and-stimulating-the-purchase-intentions/320149 (Scopus Indexed)

Tolani, K., Manohar, S., and Mittal, A. (2023) Redefining Mobility for Society 5.0: Electric Vehicles for Sustainable Transportation. Innovations & Sustainability in Society 5.0, Nova Science Publisher. https://novapublishers.com/shop/innovations-and-sustainability-in-society-5-0/ (Scopus Indexed)

Arjun Nair, Sridhar Manohar and Rishi Chaudhry (2023) Role of Knowledge Management in enhancing the effectiveness of gig economy business models. IGI Global. https://www.igi-global.com/gateway/chapter/343213 (Scopus Indexed)

Sridhar Manohar, Ruchi Jain, and Ruchika Jaiswal (2023) Service Innovation: Metamorphosis from Assimilation to Synthesis Approach for Building Disruptive Business Strategies, Submitted to Review of Technologies and Disruptive Business Strategies, Review of Management Literature (RoML), IGI Global. 10.4018/979-8-3693-2153-9.ch008 (Scopus Indexed)

Modi N and Manohar S (2023), Tokenization of Stable Assets to Cryptocurrency: Transformation of Traditional Investments and Trading to Digital Financing, Submitted to the book titled Decentralized Finance and the End of Traditional Banking, published by Scrivener Publishing, Wiley

Chopra, A. S., Manohar, S., Zawadski, A., & Jain, M. (2024). The Evolving Nature of International Collaboration and Partnership. In Digital Technologies, Ethics, and Decentralization in the Digital Era (pp. 1-21). IGI Global. https://www.igi-global.com/chapter/the-evolving-nature-of-international-collaboration-and-partnership/338863 (Scopus Indexed)

Tolani, K., Saraiya, A., & Manohar, S. (2024). The Digital Disruption of Distribution: An Automobile Industry Perspective. In Digital Technologies, Ethics, and Decentralization in the Digital Era (pp. 121-146). IGI Global.https://www.igi-global.com/chapter/the-digital-disruption-of-distribution/338869 (Scopus Indexed)

Nag, I., & Manohar, S. (2024). Blockchain Technology in Peer-to-Peer Transactions Emphasizing Data Transparency and Security in Banking Services. In Driving Decentralization and Disruption With Digital Technologies (pp. 21-35). IGI Global. https://www.igi-global.com/chapter/blockchain-technology-in-peer-to-peer-transactions-emphasizing-data-transparency-and-security-in-banking-services/340283 (Scopus Indexed)

Sharma, N., & Manohar, S. (2024). Unlocking the Metaverse and Navigating Legal Implications in the NFT Landscape. In Exploring the Use of Metaverse in Business and Education (pp. 193-209). IGI Global. DOI: 10.4018/979-8-3693-5868-9.ch011 (Scopus Indexed)

Chopra, A. S., Manohar, S (2024). Rise of Clone-Leadership in the Shadow of Artificial Intelligence. In  Impact of New Technology on Next-Generation Leadership (pp. 120-136). IGI Global. DOI: 10.4018/979-8-3693-1946-8.ch007 (Scopus Indexed)

Chopra, A. S., Manohar, S., & Agarwala, S. (2024). Influence of Industry-Academia Collaboration on Technology Maturity and Employment Generation: A Conceptual Framework. In Fostering Industry-Academia Partnerships for Innovation-Driven Trade (pp. 111-122). IGI Global. 10.4018/979-8-3693-3096-8.ch008 (Scopus Indexed)

 

Books and Case Studies

Dr. Sridhar Manohar (2024). A Comprehensive Guide to Scale Development: Applying Integrated Research Design in Management Studies (1st Ed). Eliva Press, Moldova Europe. ISBN: 978-99993-2-180-8 https://www.amazon.com/dp/9999321801

Dr. Geeta Kapur and Dr. Sridhar Manohar (2024). Decoding Crypto Market Dynamics: Key Factors for Smarter Trading: Explore Trends, Insights, and Strategies to Navigate the Volatile Cryptocurrency Market with Smarter Trading Approaches (1st Ed). Lambert Academic Publishing. London, UK